| About:
Another extraordinary
issue of Flips magazine, this time providing an in-depth exploration
of how effective it is to use celebrities in advertising campaigns.
Is there a successful formula for this type of advertising? Is the celebrity
involved a help or a hindrance to the message being conveyed? Can the
celebrity actually kill the campaign? These are all questions that are
addressed and the results are sometimes surprising. Flips 6.0 is an
international collection of advertising campaigns that feature celebrities
from over thirty of the world's top advertising agencies including BBH,
W&K, BBDO, LEO Burnnet, and Saatchi & Saatchi. The accompanying
DVD presents footage of all of the commercials and clips mentioned in
the book. For anyone in advertising or marketing Flips 6.0 is absolutely
indispensable.
Feauturing
"Star Power: An overview with today's celebrity advertising around
the globe, as well as interview with some of the world's top creative
professionals. Plus more than 100 star-studded TV commercials on an
exclusive DVD (included)."
Info:
300 pages,
Hardcover
7'' x 8 1/4'' (245 x 185 mm)
DVD included
printed in 5 colors, English
ISBN: 962-86177-8-8 |
